UTV Global Broadcasting Ltd (UGBL), the broadcast arm of UTV Software Communications Ltd, is in the process of launching a bouquet of channels. UGBL is responsible for not only TV channels but also creating a distributing platform for these channels.
  The first two TV channels from the bouquet, Bindass & Bindass Movies, were launched in Sept 07. Brand Bindass is India's first 360* Entertainment Brand for young India. The general entertainment channel reflects Bindass brand values. It's a mix of fun, youthful entertainment across genres- comedy, action and thrillers! Bindass Movies is a unique concept, which features only truly Bindass movies from across the globe. Bindass is not just another set of channels; it is a platform for like-minded people to come together on tv, the web, mobile and at cafes. Targeted at the young at heart - Bindass is all about the attitude - FUN. FRANK. FEARLESS. FREE!
UTV Entertainment Television Ltd., the second brand of channels includes the 'World Movies' channel, a Hindi Movie channel and two other channels. All these channels are based on deep consumer understanding and will carve out unique new spaces in the television channel environment.
 World Movies is a 24-hour channel dedicated to International Movies and represents a completely new genre on Indian television. Launched on 03 February 2008, World Movies showcases contemporary films that are box office hits in their home countries. Equipped with the largest library of international films, the channel offers a range of genres like, drama, suspense, thrillers, award-winning family movies, Japanese horror, Asian action, besides of course, Hollywood fare. The focus is on contemporary, commercially successful films in various languages, subtitled in English. The channel is targeted at upmarket viewers, aged 18-35 years and having a global perspective. It opens up a whole new world of movies for them and assures them of a movie experience above the ordinary.
 UTV Movies is a 24-hour Hindi movie channel. Launched on 24th February 2008, it is the only Hindi movie channel in its genre to give importance to viewer opinion, recognizing the Hindi movie viewer as the real star. The channel bases itself on the universal passion for Hindi movies, and promises to be entertaining, mazedaar and bring freshness to Hindi movie viewing on television. With one hit movie everyday, and exclusive access to behind the scenes action, the channel will change the way Hindi movies are watched on television.
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