UTV Global Broadcasting Ltd (UGBL), the broadcast arm of UTV Software Communications Ltd, has launched a bouquet of 4 channels in 7 months. UGBL also has a distribution platform through which these channels are distributed besides being available on Tata Sky, Sun Direct.
Brand BINDASS
Launched in September 2007, Bindass is the first 360° Entertainment Brand for Indian Youth. Bindass’ brand values of being fun, frank, fearless and Indian has created a community building platform to bring Indian Youth together using the power of TV, Web, Mobile, Ground and Campus Activities.
 Bindass YEC (Youth Entertainment Channel)
Offering a unique blend of programming in well researched genres that attract the Youth – Action Thrillers, Comedy, Magic, Reality, Game Shows. To date Bindass has reached 64% of Indian Youth.
Bindass Movies
This channel brings another innovative offering sharply targeted at Indian Youth. Block buster Hollywood Movies; uniquely dubbed into Indian languages “bindass style”. Indeed Bindass Movies has built a whole new viewing habit amongst Indian Youth.
 World Movies
Launched in February 2008, World Movies is the only 24 hour channel dedicated to movies from around the globe. The channel airs the best of contemporary, award winning, and commercially successful movies. The channel has a library of over 650 titles from over 35 countries. The library includes award winning titles such as The Lives of Others, The Counterfeiters (won Oscar Best Foreign Language Film of the Year 2008), and The Song of Sparrows (directed by Majid Majidi).
 UTV Movies
Launched in February 2008, UTV Movies is the only 24-hour premium Hindi movie channel that has the lineage and experience of UTV Motion Pictures – one of the largest Hindi movie studios in India. The only Hindi movie channel to play out the biggest hits of 2008, it draws on the universal passion for Bollywood fare and adds excitement and freshness to the Hindi movie viewing experience. The channel has a library of the biggest blockbusters – Jodhaa Akbar, Race, Aamir, Jannat and others.
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